Results Report
AIMData is the only system in the automotive industry to provide the dealership with online results reports for both sales and service campaigns. These campaigns have averaged significant ROI (Return on Investment) in Sales and Service. This detail results reporting helps both AIMData and the dealership analyze each campaign’s effectiveness and make changes when needed.
All reporting carries through seven days after the campaign end date. The report normally is available for viewing on-line within 10 days after reporting ends. Following the end of a campaign, a Marketing Analyst will contact you to conduct a thorough review of the results and initiate plans for future campaigns. Results are categorized in the following segments:
Sales Analysis
At the end of each campaign, we download that month’s data from the DMS (Dealer Management System) to provide the dealer with a results report which includes:
- A complete list and map of all calls by city and zip code
- New sales and pre-owned sales
- Sales by make, model, body style, and sales person
- A complete overview showing total sales, total calls,
investment per call, investment per sale, gross profit, gross
profit per vehicle and ROI
Service Analysis
At the end of each campaign, we download that month’s data from
the DMS to provide the dealer with a results report which includes:
- A complete list and map of all ROs by zip code
- A complete list of all ROs by city
- A complete list of all ROs by year
- A complete list of all ROs by model
- A complete list of all ROs by make
- A complete count and percentage of coupons redeemed
- A complete count and response percentage of Service level
- A complete overview showing the total number of ROs,
investment per call, investment per RO, gross profit,
response percentage, average gross per unit, total phone
calls and total reminders
