Market Evaluation

As a preliminary step, AIMData will perform a customized Market Evaluation to determine the size and potential of your target market. The Market Evaluation and subsequent strategy session identifies opportunities based on demographic, phychographic, and geographic factors, as well as equity modeling from aggregated data, to determine the most effective strategy to target customers.

Based on the Market Evaluation, AIMData recommends:

• The maximum number, and type, of sales and service reminders you should send.
• Your best potential target audience based on consumers’ compiled financial information, location, and access to your dealership.