Digital Marketing By The Numbers

Effective search engine marketing (SEM) can yield higher traffic to your website and increased sales for your dealership. AIMData focuses on three key areas in the digital marketing process to get results: strategic ad placement, powerful messaging, and post-click marketing/conversion.

1. Strategic Placement
Placing your ad with top search engines like Google, MSN, and Yahoo has traditionally been the focus of digital marketing and SEM. Common methods include paying large sums for top placement, or buying secret keywords that no one can think of, including your customers. What if you could use your customer information to strategically position ads on the Internet in places that have historically generated the highest sales ratio for your dealership?

The SEM campaigns provided by AIMData zero in on your dealership’s current customer demographics and target top placement positions on the Web, increasing the likelihood of turning a Web prospect into a sale. Multiple ads are placed in hot spot areas with different messaging and content, relative to the area’s demographic makeup. This important first step in SEM maximizes the potential for customers to click through to your Web site. If you don’t get that essential first click, nothing else matters.

2. Powerful Ads
Even if your ads are at the top of the list, it does no good if you’re being beaten out by the other ads that are also listed. AIMData provides the technology, resources, and experience to improve your chances of capturing Web leads. Our Marketing Analysts work hand-in-hand with you to create ads that enhance your customized, technology-driven marketing strategy.

Our ads are equipped with a clickable Web button that initiates a telephone call between the prospect and your sales desk. This opportunity saves you money on the cost of a click, provides an instant connection to your customer, and is tracked and measured as a subset of your ad. Our automated system rates your collection of online ads, continually comparing and A/B testing to determine which ads have the highest click-through rating.

3. Post Click Marketing and Conversion
Post-Click Marketing, or how you handle prospects who visit your Web site, is the most important part of digital marketing. With AIMData’s proven techniques, your ads will generate leads at a rate much greater than the national average. It is imperative to handle these leads properly, as their needs have been specifically targeted to fit with your product. Targeted prospects have a significantly greater probability of being converted to a sale than a regular Web lead.

AIMData’s digital marketing uses an arsenal of technology to communicate with your Web leads. We can even generate personalized URLs with content that meets the customer’s demographic and behavioral makeup, helping you capture and convert more of these valuable leads.

With a comprehensive SEM strategy provided by AIMData, your dealership will be positioned to generate the highest possible conversion rates.