Database Reconstruction

After the initial Market Evaluation, AIMData performs a comprehensive reconstruction of your customer base. The average dealership management system (DMS) will only retain F&I data for 1.5 years and service data for 2.5 years. The cornerstone of AIMData’s marketing solution is the reconstruction of this information, along with data from other sources, to create a Relational Marketing Database with 10 years worth of data. Our signature Relational Marketing Database is comprised of data from your DMS, as well as data from outside sources, such as:

Manufacturers:
• Pinpoint customers that have bought from your dealership, still own and maintain the vehicle, and live in your area.

Financial Institutions:
• Compiled financial information and equity modeling techniques predict customer equity positions to determine when they are in a position to trade and the most relevant time to interact with them.

Consumer Demographics:

• Profile your existing customer base to interact with relevant messages that promote sales, service, and accessories.

The goal of any effective IT department is to use data to make money. When companies lose sight of that basic premise, technology becomes costly and ineffective. The database is the backbone of any IT system, and this is our focus.

AIMData monitors and manages your Relational Marketing Database by continuously updating information and using proven techniques that provide accurate data. Our database marketing campaigns average significant returns in sales and service for our clients and are unmatched in the automotive industry.